The world of small business doesn’t always have to be a war. Instead of seeing other companies only as competitors, view them as potential collaborators to grow both of your businesses.
We are a proud sponsor of this fine charity. Join us in making a difference in families’ lives.
Collaboration is an experience that integrates people, technology and business through which extraordinary things can happen and businesses can increase profits. Sounds like a true win-win to me.See the section titled, “A New Infrastructure?, and read what our CEO has to say on collaboration in the business community.
Delegate. That should be your mantra in 2014.
If you’re a small business owner, this will be a huge challenge for you, but it is achievable!
Start small. Perhaps delegate your social media communications tasks to a trusted employee. Simply craft workable guidelines with that employee. Monitor the activity for a week, then start letting go.
On WinWinUSA.com, the process is simple. A business owner or manager can simply add users to their account and assign appropriate restrictions per user.
Free your valuable time to more strategic oriented tasks. Move your business and your life forward in 2014.
A study showing B2B social media usage will be published as businesses address their specific needs via sites like WinWinUSA.com.
Latest Pew study: 71 one percent of adult Internet users belong to Facebook
Nearly three-quarters of Internet users in the United States are on some form of social media, and nearly half hang out on several social networks:
- More young adults and African Americans are using Instagram. According to the study, 37 percent of Instagram users are ages 18 to 29, percent (up from 28 percent in 2012) and 34 percent are African American (up from 23 percent in 2012).
- 53 percent of Twitter users are also on Instagram, and 53 percent of Instagram users are also on Twitter.
- Women are four times as likely as men to be Pinterest users, but overall, only 23 percent of Pinterest users visit the site daily.
- LinkedIn is the only social network in which users ages 50 to 64 are more active than users ages 18 to 29, Pew found. What’s more, LinkedIn usage is especially high among people with a college degree or higher, and among those with an annual household income of $75,000 or more.
Using the right tone with customers is not a ‘set it and forget it’ model.
-Bianca Buckridee, VP social media operations, JP Morgan Chase
Challenges to customer service through social media abound.Teams require continuous coaching and training, for example. A funny response, Buckridee notes, might get many retweets, but reps have to understand that the recipient may not appreciate the humor. It’s a good practice for team members to look at a customer’s Facebook page, timeline or Pinterest board before crafting a response. “We strive to make it look real-time, but we’re really doing a ton of research in the back.”
Despite the challenges, “social care” is a big opportunity. Customers can go to Chase’s Twitter page and actually see the individual they are engaged with. Says Buckridee: “We have customers returning to the channel saying, ‘Hey, let me know when Theo gets in,’ or ‘I want to talk to Danni; she knows exactly where I’m at and what I’m going through.’”
What’s more, Chase has a customer service team that crosses its lines of business. Customers can tweet one handle and get help for a retail account, a credit card, a mortgage, an auto loan, a student loan, investment questions.ibmsocialbiz)